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Chegg: Textbook Rental Takes Flight

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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To maximize their effectiveness, color cases should be printed in color. In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse operations, customer service, and information technology are described, along with efforts to professionalize sourcing/pricing and product management functions. The case closes with questions about how Chegg should respond to the pending transition from printed textbooks to electronic textbooks.

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-811077

発行日:2011/2/23

登録日:2011/7/29

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