eHealthpoint: Healthcare for Rural India
To maximize their effectiveness, color cases should be printed in color. Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their capital Intensive, bundled offering was a high-growth, self-sustaining venture? Healthpoint Services grappled with multiple challenges: changing mind-sets of patients and investors, generating traffic at their eHealthpoints, expanding their product portfolio, and growing within and outside India.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-812020
発行日:2011/10/18
登録日:2012/3/28