Keurig and Green Mountain Coffee Roasters
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures exclusive distribution rights to Keurig's system.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-812101
発行日:2011/12/9
登録日:2012/8/21