Julia and Nate Burstein were living their dream running their own business and balancing the demands between their work and family obligations while creating a company that was responsive to their employees and their customer's needs. The Burstein's had joined a large multinational manufacturing company after receiving their MBA's from HBS, but soon left to join Julia's family plastics business. After the business was sold, they struck out on their own to search for a similar business of their own. They purchased Elasto Therm, with $8 million in revenue manufactured rubber and urethane components, with their own cash, bank financing and the seller, part in the form of an employee stock ownership plan (ESOP). Initially, Nate ran the business and after a few years changed roles with Julia to stay at home with their young children for 3 years before the two of them in charge as co-CEO's before Julia relinquished her responsibilities to be at home again. The couple significantly strengthened the organization's talent, focused on innovation, growth and providing a learning environment for their employees. Through cost efficiencies and pricing strategies, Elasto Therm was able to achieve higher margins than their competitors and focused on low volume, short run orders as they continued to expand the business. The 2008 recession forced them to re-examine all aspects of the business and it retained profitability after

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-813030

発行日：2013/2/13

登録日：2013/5/7