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Intuit Inc.: Project AgriNova

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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In late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the opportunity warrants further exploration. The question is, what should they do next?

【書誌情報】

ページ数:16ページ

サイズ:A4

商品番号:HBSP-813062

発行日:2012/8/25

登録日:2012/12/10

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