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Ministry of Supply: Will Professionals Demand Its Performance?

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Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment - 'performance professional wear' - within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking, deodorizing, and temperature control) to make professional attire (button-down shirts, dress pants, etc.) for men. The firm has had success in fund-raising and its innovative product has garnered it good publicity, but the unusual combination of seemingly contradictory features - performance fabrics commonly used in outdoor leisure activities and a professional look and design - in the product has also generated cognitive challenges among consumers. How, if at all, can the firm increase the sales of its products?

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-814042

発行日:2013/11/13

登録日:2017/1/10

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