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Making Progress at IDEO

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This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design projects, there may be accompanying shifts in designers' engagement and motivation. The case illustrates the importance of progress and meaning to IDEO designers, and it poses the questions: Which types of client work keep designers most motivated and engaged at work, and what are the implications for the client relationships IDEO should pursue?

【書誌情報】

ページ数:21ページ

サイズ:A4

商品番号:HBSP-814123

発行日:2014/6/27

登録日:2014/10/10

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