The case builds on the earlier A case which described the origins of the Turkish business group established by Vehbi Ko before 1988. This case takes the story forward to 2012 as the Ko group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management, and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start of the group's globalization strategy which was focused on the white goods affiliate Ar elik.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-815078

発行日：2014/12/2

登録日：2017/2/21