The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units-professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product -TurboTax Personal Pro-connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-816048

発行日：2015/9/25

登録日：2016/4/19