Which sales candidate is a startup's ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and sometimes all, of the above scenarios as they grow their ventures. This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these important decisions.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-817010

発行日：2016/7/21

登録日：2016/11/8