IguanaFix is a rapidly scaling Latin American startup that provides an online platform that connects consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships, and the implications for product offerings and marketing methods ranging from search engine marketing and Facebook ads to sales and account management.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-817056

発行日：2016/11/9

登録日：2020/10/19