Throughout the second half of the 20th century, Polaroid first invented-and then continuously reinvented-the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of innovation and exploration within Polaroid that became conducive to the development of new customer value propositions. However, this proved difficult to sustain over the long run, and the business ultimately went into bankruptcy in 2001. How did Polaroid rise to a position of such preeminence, and was its downfall inevitable?

【書誌情報】

ページ数：31ページ

サイズ：A4

商品番号：HBSP-817107

発行日：2017/3/30

登録日：2017/7/20