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MISHA: Modernizing the World of Shisha

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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The case opens in 2017 with two of the five co-founders of MISHA telling the company's CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still work. The case describes the origins of the ready-to-use capsule solution for shisha smokers and the evolution of MISHA from idea to product design, manufacturing, marketing, and distribution. Consequent mishaps slow down the performance of MISHA, and after five years of the product being in the market and four financing rounds, numbers are far behind what they were in the business plan. The case explores the pivots the company goes through. The central dilemma is this: should the cofounders pull the plug on the company or invest more time and money to try to turn it around? When and according to which criteria should Portz make such a decision?

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-819019

発行日:2018/8/9

登録日:2019/1/15

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