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The National Hockey League

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In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman would have to decide to expand to either, neither, or both. If the NHL accepted MLBAM's offer, it would be one of sports' first digital media rights deals, and the first time one major sport had outsourced its digital media production to another. This case also explores the history of the National Hockey League and labor relations between the league and its players.

【書誌情報】

ページ数:30ページ

サイズ:A4

商品番号:HBSP-819036

発行日:2018/11/8

登録日:2019/7/4

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