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Choosy

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages. Since its official launch in July 2018, Choosy has been fine-tuning its business model. Now, in September 2018, founder and CEO Jessie Zeng must decide what the startup's next steps should be. Should Choosy switch to a low-cost drop shipment model, even though it might negatively impact Choosy's brand and customer experience? Additionally, should Choosy shift its product mix to appeal to a wider customer demographic or stick to its original value proposition of offering trendy, celebrity-inspired styles?

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-819054

発行日:2018/12/18

登録日:2020/10/19

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