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China Commerce 2020

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world. While often business leaders refer to Amazon as a leader in digital exchange, this case highlights the vital areas where the Chinese platforms lead. Of special note is the merging of the retailers' on and offline capabilities into a unified consumer experience. Retailers like Walmart China have fundamentally altered their business model and federated with these Chinese platforms to build a better consumer experience, sell more, and manage costs and investment. While not all of these practices are globalizing, the non-china platforms are copying them fast to reach the new global standards. Leaders need to be informed and respond.

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-820014

発行日:2020/2/24

登録日:2020/7/9

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