Seemingly well-planned, well-executed selling strategies may fail if management does not understand the human side of selling. Marketing managers can get at the human factors of purchasing decisions by answering four questions: who is in the buying center

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-82305

発行日：1982/5/1

登録日：2007/8/16