Trade show expenditures are the major form of organized marketing communications activity for many companies outside of efforts by their sales force and distributors. Yet managers are frequently unenthusiastic about shows, despite the opportunities they o

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-83101

発行日：1983/1/1

登録日：2010/8/10