The retail point of purchase (POP) is the time and place at which all the elements of a sale--the consumer, the money, and the product--converge. Marketers must make the most of the communications possibilities at this point to increase their sales. By ma

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-83614

発行日：1983/11/1

登録日：2010/8/10