Most companies are able to forge a marketing strategy, but have difficulty implementing it. Marketing practice has two components: structural and human. There are four levels in the structural hierarchy--functions, programs, systems, and policy directives

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-84201

発行日：1984/3/1

登録日：2010/8/10