Distance Still Matters: The Hard Reality of Global Expansion (HBR OnPoint Enhanced Edition)
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¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
Dazzled by the sheer size of untapped foreign markets, companies lose sight of the difficulties of pioneering new, often very different territories. The problem is rooted in the analytic tools (the most prominent being country portfolio analysis, or CPA)
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-8533
発行日:2004/12/1
登録日:2007/8/16