Manufacturers of packaged goods no longer can entice consumers through traditional "pull" marketing techniques - huge TV and other advertising campaigns and alluring packaging. So the trade has moved in to grab customers through "push" marketing technique

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-87301

発行日：1987/5/1

登録日：2010/8/10