Pulling Away from Push Marketing
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Manufacturers of packaged goods no longer can entice consumers through traditional "pull" marketing techniques - huge TV and other advertising campaigns and alluring packaging. So the trade has moved in to grab customers through "push" marketing technique
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-87301
発行日:1987/5/1
登録日:2010/8/10