Large U.S. consumer goods manufacturers and retailers have seen profits decline disastrously when they have overpromoted lines to stimulate short-term volume. A simple application of economic theory shows that overpromotion costs too much - whatever extra

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-87613

発行日：1987/11/1

登録日：2010/8/10