To gain an edge in service marketing, first one must build a strategy. That strategy must limit itself operationally and in scope or one ends up with service too diffused and ineffective. Customers can be classified in many ways; two obvious ways are the

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-89403

発行日：1989/7/1

登録日：2010/8/10