Customer relationship management is one of the hottest management tools today. But more than half of all CRM initiatives fail to produce the anticipated results. Why? And what can companies do to reverse that negative trend? The authors--three senior Bain

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-8946

発行日：2002/2/1

登録日：2007/8/16