Beware the Pitfalls of Global Marketing
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あたり
In 1982, the West German company Henkel relaunched Pattex, an internationally accepted but stagnating contact adhesive. The relaunch was successful and Henkel attempted to duplicate it with Pritt, its glue stick. The strategy failed. The experience illust
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-89506
発行日:1989/9/1
登録日:2010/8/10