In 1982, the West German company Henkel relaunched Pattex, an internationally accepted but stagnating contact adhesive. The relaunch was successful and Henkel attempted to duplicate it with Pritt, its glue stick. The strategy failed. The experience illust

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-89506

発行日：1989/9/1

登録日：2010/8/10