The driving force of modern marketing is the marketing concept--business succeeds by giving customers what they want. The social discontents and ethical issues associated with marketing arise from functional limitations on implementing the marketing conce

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-89612

発行日：1989/11/1

登録日：2010/8/10