Corporate New Ventures at Procter & Gamble
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small, autonomous, cross-functional Corporate New Ventures team led by a young former brand manager. Operating within a conducive work environment, the team invents a systematic approach to gathering information and producing creative ideas for radically new product categories.
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-897088
発行日:1997/1/23
登録日:2011/2/7