To maximize their effectiveness, color cases should be printed in color. Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.

【書誌情報】

ページ数：40ページ

サイズ：A4

商品番号：HBSP-899058

発行日：1998/10/5

登録日：2011/9/27