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Boston Beer Co.: Light Beer Decision

通常価格 ¥1,606 JPY
通常価格 セール価格 ¥1,606 JPY
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To maximize their effectiveness, color cases should be printed in color. Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.

【書誌情報】

ページ数:40ページ

サイズ:A4

商品番号:HBSP-899058

発行日:1998/10/5

登録日:2011/9/27

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