Mondavi Winery is facing a shortage of its Chardonnay wine. This shortage will disrupt its positioning in wine outlets and impact earnings. Allows students to discuss how to communicate such temporary--but financially important--shocks to the capital mark

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-9-105-021

発行日：2004/9/23

登録日：2007/8/16