Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy
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Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-9-175-175
発行日:1975/2/1
登録日:2007/8/16