Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-9-175-175

発行日：1975/2/1

登録日：2007/8/16