WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-9-192-038

発行日：1991/9/6

登録日：2007/8/16