Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-9-307-035

発行日：2006/8/10

登録日：2007/8/16