Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-9-387-108

発行日：1987/1/16

登録日：2007/8/16