Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-9-392-032

発行日：1991/11/13

登録日：2007/8/16