The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publis

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-9-392-045

発行日：1992/4/3

登録日：2007/8/16