MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-9-500-036

発行日：1999/10/22

登録日：2007/8/16