Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corpora

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-9-501-007

発行日：2000/9/13

登録日：2007/8/16