Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-9-504-040

発行日：2003/9/15

登録日：2007/8/16