Why Consumers Don't Buy: The Psychology of New Product Adoption
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage a
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-9-504-056
発行日:2003/11/25
登録日:2007/8/16