This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel Bed Wars with its introduction of The Heavenly Bed in its Westin hotels and resorts.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-9-509-059

発行日：2009/3/23

登録日：2009/4/24