Introduces the student to the concept of the product life cycle. The meaning and fundamental underpinnings of the product life cycle are presented. Further, the nature of market and competitive forces at different stages in the life cycle, and the implica

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-9-579-072

発行日：1978/10/1

登録日：2007/8/16