Vicks Health Care Division: Project Scorpio (B1)
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and position
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-9-582-041
発行日:1981/10/1
登録日:2007/8/16
