Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledg

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-9-586-087

発行日：1986/5/6

登録日：2007/8/16