Lotus Development Corp. Channel Choice: Direct vs. Distribution
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Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students a
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-9-587-078
発行日:1986/9/22
登録日:2007/8/16
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