Gillette Personal Care Division: Marketing Planning and Control
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Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system,
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-9-587-099
発行日:1987/2/2
登録日:2007/8/16
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