Ford Motor Co.: The Product Warranty Program (B)
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¥990 JPY
通常価格
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¥990 JPY
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Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to t
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-9-589-057
発行日:1989/5/17
登録日:2007/8/16
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