Aspects of Marketing Organization: An Introduction
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Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-9-589-062
発行日:1988/10/20
登録日:2007/8/16
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