The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Cana

【書誌情報】

ページ数：32ページ

サイズ：A4

商品番号：HBSP-9-593-102

発行日：1993/5/28

登録日：2007/8/16