Millipore New Product Commercialization: A Tale of Two New Products
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Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commer
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-9-594-010
発行日:1993/7/13
登録日:2007/8/16
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